Tutti Frutti (from Italian “all fruits”) is a colourful confectionary containing various chopped and usually candied fruits, or an artificially created flavouring simulating the combined flavour of many different fruits. It is often used for making a tutti frutti ice cream flavour.
Fruits used for tutti-frutti ice cream include cherries, raisins, and pineapple, often augmented with nuts. In India, tutti frutti refers to candied raw papaya. These are always small cubical pieces often brightly coloured. In short, they are small coloured sweets loved by children and the adults alike.
But what has tutti frutti to do with Mysuru? And how is it relevant for a City Biz article?
Mention tutti frutti in the heritage city and what strikes one is the children’s wear clothes brand that has won several hearts. The outlet – Tutti Frutti Kids Wear – that exclusively deals with children’s wear is the largest in Mysuru and at the same time has maintained the quality.
Tutti Frutti Kids Wear markets clothes for children from 0 to 16 years of age and has completed four years and it is in its fifth year of service. From the soft and cuddly clothes worn by new-borns to the ultra-modern party wear for teenagers, Tutti Frutti Kids Wear has it all under one roof.
Tutti Frutti Kids Wear is a part of the Heavenly Generations group that has already established itself as an exclusive outlet for men’s clothes and accessories. While Heavenly Generations has carved a niche in exclusive and only-in-this-store menswear, Tutti Frutti has forayed in the market with colourful collections and has successfully stayed ahead of competition.
It is a store that stocks up baby clothes, soft fabrics, ethnic wear, party wear, casuals, formals, and wedding wears, caps, belts and an entire range of accessories. With the ongoing Ramzan season, Tutti Frutti Kids Wear has plenty of brand-new clothes and accessories up for sale. Located on the Dhanvanthri Road near the New Gayathri Bhavan building, Tutti Frutti Kids Wear is managed by brothers Hemanth Kumar and Veerendra Kumar.
“When we started in 2012, there was a potential for an exclusive children’s wear shop and since we were in the garments business since generations, we capitalised on the opportunity. Thanks to our wide range of collection and quality, customers have stood by us and have supported us,” says Hemanth Kumar.
“Tutti Frutti was just a random name and it has clicked and there are instances where people have asked us if it was a franchisee. Over the years, Tutti Frutti has grown as a brand and its fame has reached far and wide and we don’t get customers only from Mysore but from surrounding districts too,” says Veerendra Kumar.
“We get children’s clothes from Mumbai, Ludhiana, Indore, Ahmedabad and these are the hubs that deal with child garments. This apart, we exclusively shop in certain parts of the country to maintain the competitive edge. Ours is primarily customer-oriented sales and we get what our customers – including the little ones – demand,” he adds.
We have a set of loyal customers and many a time, children drag their parents into Tutti Frutti Kids Wear as they get what they want here. These days, children are fashion and colour conscious and they demand the best. We are happy to say that over the years, our outlet has matched the demands and at even have exceeded expectations,” he says.
“Having all collections under one roof does not mean that Tutti Frutti Kids Wear is expensive. We offer quality stuff that is reasonable pricing. One must see the variety and the quality offered by us and it is tough to match our standards,” says Hemanth Kumar.