Mysuru, July 26:- Reader in International Business and Communications, Queen Mary University of London School of Business and Management Dr Ibrahim gave the 36th Insight special lecture at MYRA school of business in the city recently.
She delivered a lecture titled – ‘Facebook Capitalism: Straddling between ideals and frailties of the human condition’. In her talk to the MYRA academic and student fraternity, Dr Ibrahim explored the notion of ‘Facebook Capitalism’ where there is pervasive production of value through human agency luring us into a world of communion, empowerment and self-representation.
She argued that it is this ‘Facebook capitalism’ while leveraging on the lure of the ideals, extracts value through the commodification of human as data, audiences and as content creators on the Web. These human condition where we see ourselves mirrored and captured through screen cultures and the insatiable appetite to consume ourselves and others on the screen have become an integral part of our vulnerability in post modernity; one which works for the servitude of a networked, self-commodifying, data-driven and value-based Facebook capitalism.