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Apple misses out on TV product

While Apple attempted to manufacture a TV product and own a complete ecosystem — both hardware and software — in the past, owing to stringent conditions the US tech giant put on cable operators, the deals did not materialise, media reported. “Apple approached all negotiations with cable network and content owners with little-to-no-wiggle room and they could not reach an agreement for that reason,” technology website 9to5mac reported, citing a report in the Wall Street Journal. In 2015, Apple tried to rope in Disney to become partner in its streaming TV service.

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