City Biz

‘Citizens of Fashion’ turn city into mecca of fashion

Using the wide selection of top national and international brands from Amazon Fashion, ‘Citizens of Fashion’ turned the historic Mysore palace into the mecca of fashion. The first ever flash mob fashion show at the venue, conceptualised and executed by Amazon Fashion, uniquely showcased a spectacular line of fashion brands available on the Amazon Fashion store for all citizens of fashion.

The flash mob by Amazon Fashion brought together the fashion sensibilities of today’s youth in the most vibrant form, exhibiting the top fashion brands available on Amazon Fashion with quick and easy access. Taking the creative rendition of Amazon Fashion’s latest TVC to the streets of Mysuru,  Amazon Fashion enabled ‘citizens of fashion’ to showcase the most sought-after brands across apparels, shoes, watches, handbags, jewellery, and more at the event.

Commenting on the activation, Narendra Kumar, Creative Director, Amazon Fashion said: “Fashion belongs to everyone, be it people living in Paris or Banaras. The concept ‘Citizens of Fashion’ comes from the fact that fashion aspirations of the Indian consumer is truly global today, irrespective of where they come from. And Amazon Fashion enables them to access the best of fashion from all over the world with an unmatched ease and reliability! With the royal backdrop of Mysore Palace, we are excited to have brought today’s citizens of fashion’ alive using brands and merchandize available on Amazon Fashion.”

Arun Sirdeshmukh, Head, Amazon Fashion added: “With an easy access to over 6,000 top fashion brands on Amazon Fashion, we are creating a destination that fulfils every fashion need of our customers in India. Right from global brands like British Knights, Replay, Desigual, Diesel, Calvin Klein, Aeropostale to sought-after Indian brands like Global Desi, Chemistry, and more, Amazon Fashion has become a preferred shopping destination for customers across metros and tier 2/3 cities. Our ‘Citizens of Fashion’ campaign reinforces our transformation vision in India as we continue to bring the latest and exclusive in fashion for our fashion-savvy customers”.

The show concluded with the ‘citizens of fashion’ street party which turned the ancient royal palace into a modern-day fashion hub as fashionistas rejoice in shopping for fashion on

Amazon Fashion is among the top three stores on With more than 15,000 brands (including 6,000 top fashion brands) and over two million fashion products, Amazon Fashion also has the largest selection in categories like handbags, kid’s apparel, watches, fashion & precious jewellery.

All Consumers on and the Amazon mobile shopping app have an easy and convenient access to over 65 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, cash on delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. 

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