Mysore

Competitiveness measures excellence: Dr Sudhendar Hanumantha Rao

The Professor of Information Systems at the MYRA School of Business, Mysuru, was invited speak on Global Competitiveness at Mysore’s Excel Soft

 

Yelwal: Competitiveness drives the success at the level of an individual, an organization and a country. Dr Sudhendar Hanumantha Rao, Professor of Information Systems and Dean – Student Affairs at the MYRA School of Business, Mysuru, was invited to deliver an Executive Class on Global Competitiveness at Mysuru’s Excel Soft recently.

 

Different perspectives on country competitiveness; factors and metrics used to assess competitiveness; globalization and emergence of BRICS as global competitors and their effects on competitiveness; strategies to be adopted by organisations and nations to scale the global competitive market and above all different frameworks to evaluate the concept of Competitiveness at the three levels were the key takeaways of the impressive session by Dr Rao, in one of the firsts where MYRA interfaced with industry to mentor managers.

 

With the increased globalization of the economy, the term competitiveness has become ubiquitous, Dr Rao said. He then took the audience through competition from its simplest definition to its multiple dimensions. While the term is often used interchangeably with productivity and innovation, he quoted Harvard’s Michael Porter to say — “The only meaningful concept of competitiveness at the national level is productivity.”

 

Productivity is the most commonly used metric of competitiveness, he said, adding that it is the dollar amount earned per unit of time to normalize between different domains. Elaborating on the relationship between competitiveness, productivity and innovation, he said that innovation when seen as the implementation of a new or significantly improved product, marketing method or organizational process can be equated to competitiveness – as it will eventually lead to better productivity and hence becomes more competitive. Therefore, competitiveness is the most meaningful measure of sustained excellence, Dr Rao said.

 

Dr Rao introduced the concepts of Value-Chain Analysis Tool and its significance in enhancing competitive advantages of an organization in the global scenario with examples of USA-based Microsoft to drive home the significance of the value chain analysis tool as compared to the supply chain tool.

 

He further discussed the emerging frameworks of competitiveness of nations through the Global Competitiveness Report by World Economic Forum; Competitive Advantage of Nations by Michael Porter; World Bank’s Ease of Doing Business Report, Index of Economic Freedom by Heritage foundation and Global Innovation Index by WIPO.

 

He broadly discussed the 12 pillars that form the framework Report by the World Economic Forum; the metrics based index for BRICS; The Cluster Theory proposed by Michael Porter as an important framework to understand competitiveness at organizational level; the Diamond Cluster Effect which can lead to competitive advantages at the national level with relevant examples and Tom Friedman’s Model of Globalization as the framework to understand competitiveness of individuals.

 

 About Dr Sudhendar Hanumantha Rao

Dr Sudhendar Rao obtained his doctoral degree from the prestigious Rensselaer Polytechnic Institute, New York. Former Infrastructure Architect at Honeywell Tech. Solutions, India; Dr. Rao is part of a global group within Honeywell Tech, responsible for corporate wide initiatives in the area of information security and identity management. He conducts knowledge transfer sessions, contributing to technical papers, recruitment, evaluation & introduction of new technologies and other corporate activities. With over 19 years of experience in the IT industry, Dr Rao possesses excellent knowledge of business processes, technology and application of technology.

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