Cycle Rhythm, from the house of Cycle Pure Agarbathies, has inducted former Team India captain and cricket administrator Sourav Ganguly as their brand ambassador.
Cycle Rhythm plans to launch a series of television commercials with Ganguly, to embark a 2-year association. The commercials also feature dansuese-actress Mamata Shankar, singer Rupankar and actress Monami. The television commercial will be supported by print, radio, outdoor advertising and events, making it a complete 360 degree campaign.
Arjun Ranga, Managing Director, Cycle Pure Agarbathies explains, “Cycle Rhythm agarbathi has a legacy of partnering the hope and trust over from his debut at Lord’s to being Team India Captain, Ganguly has epitomised the hope and faith of the country”.
“His determination and leadership inspires all of us, and encourages us to have faith in our efforts and our prayers, which is why Cycle Rhythm associates naturally with him. And it so happens, Sourav, in Bengali means fragrance and Cycle Rhythm has been widely recognised for its unique, long-lasting fragrances”.
Through this association, Cycle Rhythm is planning to reinforce its market leadership and make it into the hearts and minds of new customers.
Sourav Ganguly welcomed the association and said, ”I am happy to be with Cycle Rhythm Agarbathies and I trust the brand as it delivers what it promises. Also, it has enduring pleasant fragrances and is made from pure ingredients. That’s why it has been a part of Bengal’s households for decades”. Known for its variety of fragrances, Cycle Rhythm along with its association with Ganguly is looking forward to begin a new era.