Online retailing is the future in Africa, says Rahul Kalra from India. Kalra believes by 2025 e-commerce will be the way Africans shop for range of products. It comes as no surprise that Rahul has set up an online company, Africakart.com, primarily targeting customers in Ghana, but with plans to expand across the continent. Rahul Kalra arrived in Ghana three years ago to join his father, Colonel Raj Kalra (retd), who has established a company called ACEC to facilitate the entry of foreign firms into Ghana. But he decided to branch out on his own.