Mysuru, October 12:- Elder Aid in association with Aspada Global, Mysuru, is all set to offer its full suite of services to elders living in Mysuru. It is projected that the proportion of Indians aged 60 and older will rise from 7.5 percent in 2010 to 11.1 percent in 2025.
Elder Aid Wellness Pvt Ltd is a unique end-to-end, ‘proxy child’ service set up by Dr Vandana Nadig Nair and Santosh Abraham in 2015 to serve elders. Headquartered in Bengaluru, they provide a range of at-home services including caretaker support, emergency assistance, accompanying the elders to the hospital/social events, supporting/volunteering interests and hobbies, bill payments, property management, doctor home visits, and so on.
Elder Aid addresses a critical need by focusing on seniors and their needs. In 2010, India had more than 91.6 million elderly and the number of elderlies in India is projected to reach 158.7 million in 2025. This need has only been magnified owing to the pandemic with elders being amongst the most vulnerable and ‘at risk’ and hence require a range of support, which they can access from the comfort and safety of their own homes.
As a one-stop-shop, Elder Aid’s customers not only benefit from healthcare and errands support but also are able to access a whole host of wellness support including fun, online events, a robust resources repository and one-on-one social engagement support.
Dr Vandana Nair, CEO and co-founder of Elder Aid, said, “Elder Aid Wellness happened in response to a growing need within my own extended family that I saw – senior citizens and uncles in Bengaluru with children in other cities/countries who needed help/support; children who travelled as frequently as once a month to tend to their parents; and worry on all sides. It is our dream to be the ‘proxy child’ and support seniors in fulfilling all their needs and aspirations. Our vision is to help elders live happy, healthy and secure lives.”
Santosh Abraham, COO and co-founder at Elder Aid spoke on the organisation’s growth and future: “Elder support is an evolving space which will come into its own in the next 2- 3 years. Our current focus is to stabilise and grow operations in key cities across South and West India.”
Suresh Yerapathi, managing partner of Aspada Global and the head of the Mysuru operations, said, “On various occasions in the social media groups, I have observed a lot of people posting requirements for eldercare services and support during this pandemic This prompted me to partner with Elder Aid to create this much-needed platform of eldercare solutions for Mysuru.”
Gunjan Bhatnagar, head of operations and sales, Elder Aid, was also present. (MR)