Seeking to offer women a broader basket of choice for family planning, the government has introduced a mix of contraceptives which includes injectables and oral pills, Union minister J P Nadda today said.
“As a part of our continued efforts to offer Indian women a broader basket of choice, a method mix of contraceptives – injectables, centchroman and Progestogen-Only Pill (POPs) – have now been introduced into the public health system under the National Family Planning programme.
“The improved access to contraceptives will address all the development dimensions,” he said.
Nadda also launched a new logo, a 360-degree communication plan to generate awareness on family planning, besides a new packaging for contraceptive Nirodh during the two-day National Summit on Family Planning here.
He said Bollywood superstar Amitabh Bachchan is the brand ambassador and anchor for the new communication approach.
“There has been a paradigm shift and family planning has now emerged as a key strategy to reduce maternal and child mortalities and morbidities. A comprehensive strategy has been worked out where maternal and child health and well-being have been placed at the centrepoint of the new approach,” he said.
The promotion of family planning and ensuring access to preferred contraceptive methods for women and couples is “essential” for securing the well-being and autonomy of women, while supporting the health and development of communities, Nadda said.
He said that information, education and communication (IEC) package has several TV and radio spots which focus on the role of various stakeholders including mother, father and other family members as well as community health workers, doctors, nurses to educate and inform about available choices of family planning.
He said his ministry will work closely with the private sector using approaches like social marketing and franchising to build strong public-private partnerships to ensure interventions reach all.