Five-day Silk Mark Expo 2019 is a big draw

Mysuru, March 4:- Silk Mark Organisation of India (SMOI) is established by Central Silk Board, under the Ministry of Textiles, for the generic promotion of silk and silk mark assuring 100 per cent silk guarantee to the consumers. SMOI Bengaluru is organising Silk Mark Expo 2019 for 5 days, a national-level exhibition-cum-sale of Silk mark-labelled products at Hotel Southern Star on Vinoba Road here till March 6.

The expo has 14 stalls for authorised users from across the country representing six states and covering products covering more than 8 silk weaving clusters. The stalls are allotted only to the manufacturers, weavers and retailers of pure silk products who have registered with SMOI.

The Silk Mark is displaying cocoons, yarns, fabrics, made-ups, sarees and readymade garments made out of mulberry, Tassar, Muga and Eri silks. The display also has the R&D products developed using Vanya Silk by Vanya Silk Marketing Promotion Cell (VSMPC) and Product Design, Development and Diversification (P3D) and the concepts are explained by the CSB officials. The free testing counter helps the consumers to test the purity of the products they buy and also learn the silk purity testing method.

The expo was inaugurated by Dr Shimada Toru, Director, Laboratory of Insect Genetics and Bioscience, the University of Japan on March 2. Rajit Ranjan Okhandiar, IFS, member secretary, Central Silk Board and vice-chairman, SMOI, Bengaluru and  K M Hanumantharayappa, chairman, CSB and SMOI and  K S Gopal, CEO, SMOI, Central Silk Board were present.

Silk lovers of this heritage city can rejoice in the expo as it has enough diversified silk products like Tassar Silk sarees with fancy designs having embroidery with contrast colour, Kanta work, silk shirts, jackets, Eri silk socks, silk bags, shirts, dhotis, blouses and garments apart from the traditional Kancheepuram, Bangalore Handloom,  Patola Murshidabad, Crepe silks. (MR).

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