The much-famed JAWA bikes, which have a royal link to Mysuru, are all set to hit the roads again. Mahindra and Mahindra have announced that legendary JAWA bikes will be re-launched and marketed in India again.
Who doesn’t like the sturdy and brawny JAWA bikes? The Vroom vroom sound of the latest bikes is no way comparable to the royal sound of YEZDI or JAWA bikes. When the production of JAWA bikes was stopped, many bikers felt sad but the new initiative of the Mahindras has given hope. There is a royal connection between the city of palaces and JAWA. The link dates back to the year 1961 when the then king and governor of Mysore state, Jayachamaraja Wodeyar inaugurated the Ideal Jawa factory in the city which was the plant that produced this muscular JAWA bikes.
King Jayachamaraja Wodeyar who was also fond of bikes had insisted to begin a mechanical industry in Mysuru and with Farrokh Irani, who was very close to the Maharaja, helped to set up the plant in Mysuru. The Ideal JAWA factory was set up at a 25-acre land at the Yadavagiri industrial area with an investment of nearly Rs 50 lakh. The main plant set up in Mysuru was given licence to manufacture 40,000 and odd bikes in a year.
More than 2,000 workers in the city were working with the company, rolling out nearly 120 bikes per day, but during the year 1990, the company stopped the production, much to the disappointment of many. Though the production of JAWA bikes stopped, the craze for JAWA never stopped. Even now, people buy second-hand Jawa bikes paying a huge money.
It is a really great news for us and I am thankful to Mahindra for taking the initiation to revive the JAWA bikes. The design of the bike was very unique. I am a big fan for the roaring thunder sound produced by the bike. JAWA is every biker’s dream bike. We are very excited to see the bike launch and surely it will be a big competitor for the Royal Enfield -Deepak Hassan S, biker
Last week, Mahindra and Mahindra, through its subsidiary, Classic Legends Private Limited (CLPL), signed a brand licensing agreement with Jawa which will allow it to launch and market JAWA bikes under the same brand name in India. This news has brought a huge smile on the face of JAWA bike lovers and youngsters.
Speaking to City Today, Nikhil Nanjundaswamy, a passionate biker said, “We the young generation are longing for the launch of JAWA bikes We are happy to know the news of re-launch JAWA bikes, no doubt it will bring back the nostalgic days and nevertheless the cult group which loves JAWA bikes still exists and we are eagerly waiting for its launch.”
There has been a great sentiment among the Mysureans for JAWA bikes and feel the bike as the city’s own brand. Mahindra and Mahindra have started the work of production at their Pithampur plant in Madhya Pradesh and the first set of bikes will come out in the year 2018.
JAWA’s slogan ‘The forever bike, forever value’ is ready to reverberate again in the Indian market. The bike’s royal connection with the Mysuru city is fondly remembered by the Musureans.