Automobile manufacturer Mahindra and Mahindra and taxi aggregator Ola have entered into a strategic alliance, targeting vehicle sales and financing of over Rs 2,600 crore in two years.
“Through this strategic alliance, they (Mahindra & Mahindra and Ola) target 40,000 driver partners aiming overall vehicle sales and financing of over $400 million (Rs 2,600 crore) in two years,” a joint statement from the two companies said here on Thursday.
“Ola’s driver partners can now avail of Mahindra-Ola package which will include Mahindra cars at special prices, attractive financing with zero down payment, and the best non-banking financial company (NBFC) interest rates, subsidised insurance premiums, comprehensive maintenance packages, as well as exclusive benefits on the Ola platform,” the statement said.
This alliance seeks to encourage micro-entrepreneurship amongst drivers, to address India’s growing mobility needs, it said.
“This is an important strategic alliance for the Mahindra Group, one that I believe will change the contours of our industry, while giving us the first mover advantage in the fast growing sharing economy of India,” Anand Mahindra, Chairman, Mahindra Group said.
“Our alliance with Mahindra will help build significant scale by innovatively building more mobility options and newer use cases in the time to come,” Bhavish Aggarwal, Co-Founder and CEO, Ola said.
“The Mahindra-Ola package focuses on financial inclusion by empowering driver partners who otherwise may not be able to invest in a car, to purchase one at a highly affordable price, and at up to zero down payment,” the statement said.
Mahindra Group chairman and managing director Anand Mahindra and Ola CEO Bhavish Aggarwal during the announcement