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Malaika to endorse Satya Paul’s new line

Fashion brand Satya Paul has roped in actress and style icon Malaika Arora as the face of their autumn-winter 2016 collection Star Struck.

Talking about coming on board for the brand, Malaika said in a statement: “Satya Paul is such an iconic brand and some of their classic saris make for some of my personal favourites.

“Their contemporary stance on traditional Indian clothing adds a fresh appeal to the garments which works well with the younger generations too. I have been very fond of the label and look forward to representing the brand this season.”

Inspired by the 12 signs of the Zodiac, Satya Paul’s new line is divided into three looks — The Constellation, Zodiac Traits and Elements of the Zodiac. The range pays homage to traditional weaves and techniques such as Shibori prints and Benarasi woven fabrics while trying to revive them in a present-day context.

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