MYRA conducts seminar on changing agriculture marketing

Mysore Royal Academy School of Business (MYRA) organised a seminar on the `Changing Structure of Ag­ricultural Marketing in Kar­nataka’ at its school premis­es. The agriculture sector is highly vulnerable to the vicis­situdes of nature on the one hand, and on the other hand, it is unfortunately exposed to the current weaknesses of the agricultural marketing sys­tem. While we are not capa­ble of changing the monsoon, we can definitely change the markets, agreed experts in the field.

Prof T N Prakash Kam­mardi, Chairman, Karnataka Agriculture Price Commis­sion, Government of Karnata­ka, Manoj Rajan, IFS, Addi­tional Secretary, Government of Karnataka, MD and CEO, ReMSL, Prof S Bisaliah, for­mer Vice Chancellor, Univer­sity of Agricultural Sciences and Former Chairman, Karna­taka Agricultural Prices Com­mission participated in the seminar.

The speakers agreed that the scenario is so pathetic from the farmers’ point of view that they are totally ignorant and unaware of the price they could fetch for their produce; more so, they are forced to accept the price that is offered with the only choice being to take their produce back to the farm. However they agreed that the good news was that today, the government has awakened to recognise the urgent need for creating a competitive market struc­ture integrated over space and time to generate abso­lute marketing efficiency. Prof Prakash Kammardi, Chairman of the Karnataka Agriculture Price Commission, deliberat­ed upon the need to bring in a minimum statutory market price so as to freeze the low­est price for every produce and to bring the market to the farmer— a reverse of the cur­rent situation.

Manoj Rajan, IFS, Ad­ditional Secretary, Govern­ment of Karnataka and MD & CEO, ReMSL, in his keynote address said that the Karna­taka government was keen to increase the net returns of the farmer.

The pros and cons of the earlier and present systems of marketing in agriculture was discussed, and it was tac­tically agreed upon that the agricultural marketing came both at the beginning and end of the farming process. Thus, it was more important and significant to address the prob­lems at the grassroots-level, they agreed.

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