The launch of Mysuru Shopping Festival, a 43-day shopping extravaganza that will go on from 24 September to 5 November, had planned to show solidarity to the farmers by having celebrities like Shruthi – senior kannada acrtress, Swetha Srivathsav – a kannada film actress, Amrutha – upcoming actress, partners, supporters and promoters of Mysuru Shopping Festival by shopping vegetables from vendors/farmers on Mahatma Gandhi Road (MG Road) on Saturday, 24 September from 7 am to 8.30 am.
Later in the evening, the official inauguration will be held in front of the Mysuru Palace North gate at 6 pm, Saturday 24 September by Dr. H C Mahadevappa Hon’ble District Incharge & PWD Minister, Government Of Karnataka, Vasu MLA, Chamaraja Constituency, Mysuru, S A Ramdaas Former Minister, Government Of Karnataka and actress Haripriya and many others. The event would be followed by a live concert by Vasundara Das, a renowned singer.
The event aims to create a sense of awareness about the situation of farmers and also to showcase the idea that Mysuru Shopping Festival isn’t happening only in malls and other big establishments, but it starts with farmers. Mysuru Shopping Festival also aims to bring in branding or brand building opportunities and thus promote Mysuru Tourism & to make Mysuru the trade and tourism hub of the country & encouraging maximum number of tourists to visit.