EditorialSanctum

Pahlaj Nilani against showing baby’s bottom cheeks in ads

After wielding scissor and recommending 89 cuts in the movie Udta Pujab produced by Anurag Kashyap and finally agreeing to 13 after facing immense criticism, the Central Board of Film Certification (CBFC) seems to have caught itself into another web of controversies.
Its decision to intervene in advertisements and recommending cuts has irked the producers and common people more than ever.
It all started with Sanskari CBFC chief Pahlaj Nihalani taking exception to an advertisement selling baby diapers. He right away sent a notice to the advertising company and recommended to blur the baby’s bottom cheeks which are seen during the advertisement.
“This is absurd to humiliate a baby by making them unclad. Either blur baby’s bottom or use a doll or something,” reads the first paragraph of the letter sent to the advertising company.
Since then, a battle of argument has erupted between the advertising company and the Censor Board with the latter hell-bent on what is called “izzat ki hifazat”.
Nilani is said to have developed this habit of cutting everything that comes his way after watching a five star ad featuring Ramesh and Suresh who recommend master ji to cut short their father’s pant to a mere underwear. “Remember, pitaji ki pant ek bilang choti kardo,” a source told this reporter.
Meanwhile, Nilani’s recommendation to the diaper advertising company to use doll instead has made a doll company happy. According to the sources in CBFC, Nilani has received a specially-packed gift at his office by a company called Pronhub that I learnt also sells dolls.
Nilani, it is learnt, also has written to several watch and calculator companies to remove the word ‘Anal’ from Analog. “It is against our culture and will have bad impact on the users,” Nilani said.

Nilani, it is learnt, also has written to several watch and calculator companies to remove the word ‘Anal’ from Analog.

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