Pokemon Go rekindles hope for augmented reality products

When the $1,500 eye wearable device Google Glass failed to take off commercially last year, it hit the augmented reality (AR) industry to a certain extent. Now, the maddening craze for the GPS-based Pokemon Go game, which projects digital creatures around you to “capture” on your smartphone, has brought back the focus — and a revival strategy — for the AR players.For a layman, unlike the virtual reality (VR) where the user is isolated from the real world, AR users continue to be in touch with the real world while interacting with the virtual world. This makes experts feel that AR has a definite edge over VR in the future.

Is Pokemon Go a revival sign for AR technology after the commercial failure of Google Glass?“Pokemon Go is not an AR game in the strictest sense. However, that is the most convenient label we can apply to it. It is primarily a geo-location aware game which can overlay some objects in the real world. To experience the true potential of AR, you have to look at Google’s Project Tango, US startup Magic Leap, Microsoft’s Hololens and others,” explained Suman Saraf, Co-Founder and CTO at BlueStacks — one of the largest mobile gaming platforms for computers in the world.“But phenomena like Pokemon Go will certainly help the masses relate to AR and make it part of their daily conversations,” Saraf said.The Pokemon Go is available for download on Google Playstore and Apple’s App Store in the US, Japan, Australia, the Philippines, New Zealand, Germany, Britain, Europe and Canada and is coming soon to India, Singapore, Taiwan and Indonesia.

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