SDMIMD to launch Sports Management Programme


With intent to make sports bodies across the country more professional and expose students to the sports management, Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD in collaboration with the Centre of Sports and Management Studies (CS & MS) is launching a Sports Management Programme.

Addressing a press meet in the city on Thursday, founder members of CS&MS Enrico Piperno said “It is high time that sports bodies are run by professionals which are not the same at present wherein most of the sports bodies across the country are run by non-professionals who are still amateurs. It is a necessity to promote this course because so many league matches including wrestling, kabbadi, badminton and international events have been mushrooming across the country.  Our Vision is that a top quality education in sports management should be available to everyone who has the drive and ambition for it. Our programmes are designed for a new generation of sports, with its multiple professional sports leagues mushrooming in every discipline and city-based franchisees buying and selling players and cashing in on their brand image in collaboration with corporates, like never before.”

“All this obviously needs the backing of high quality, top of the line support staff and professionals, who facilitate the smooth operation of these leagues and professional teams and their related activities, be it in video and data analysis, coaching and strength and conditioning, logistics and event management, or handling contracts, media interactions, photo-shoots and the like. This is the area where there is a huge requirement of qualified and trained professionals, who know their jobs. And this is where we come in, with our courses and specialised hands on training.  International tennis player Somdev Devvarman, is the ‘Brand Ambassador’ for these courses,” he added.

The programme is aimed at preparing the young graduates and sports enthusiasts for sports management and business environment. The course design and content materialised from this collaborative partnership between SDMIMD and CS&MS focuses on transforming the emerging talent into leaders of the sports world.

H Gayathri, programme director, Sports Management and Deputy Director, SDMIMD, also mentioned that such courses will really help to do well in the 2020 Olympics. Those who have scored 45 per cent aggregate in 10th, 12th and degree are eligible to take up the course. Students in the final year of degree may also apply. The course is scheduled to begin from June.

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