Mysuru, April 9, 2018: “The Story of Kaveri”, a short film initiated by Cycle Pure Agarbathies and created by Reforest India has been awarded with the Grand Prix- the highest honour for creative excellence at the Abby awards.
The short film, for its creative approach and impeccable timing has garnered appreciations from all over the world. It addresses the global problem of water scarcity and gives a local solution to this crisis with a hard-hitting message.
The film has also won three Gold awards under three different sub-categories of Video Craft (16A Direction), (16B Editing) and (16D Cinematography), and a Silver award for The National Geographic Green Awards, in the ceremony.
Recently, the film also received three Gold awards at the MADDYs, Chennai for a fresh and unique approach to the global water crisis. For the first time in the 114 years, both Karnataka and Tamil Naduseem to agree with the film’s message of peace on this dispute
‘we are thrilled with the recognition that our film has received by the creative stalwarts. The story is true for all rivers, and fresh water bodies, everywhere. Part mythology and part ecology, this is a universal message of peace and hope. The problem is the same. The solution is also the same. We hope people take the message of this film seriously and act upon it dedicatedly,” said Arjun Ranga, Managing Director, and Cycle Pure Agarbathies.
“Freshwater cannot be created by dams and bottling plants. Nor can it be created by wars and bloodshed. All freshwater on earth comes from forests. If we want our children and their children to enjoy freshwater like we did, then we have to stop the deforestation and start reforestation. There is no other way. This is the only, truly sustainable solution for a water-secure future,” said Vinod Eshwer, the scriptwriter of the film and trustee of ReforestIndia.