Women throng KSIC outlet to grab silk sarees in Mysuru

Aadhaar card made mandatory for customers to register for lucky draw

Mysuru, September 11:- Women’s love for silk sarees has its own history. Right from the days of princely days, women’s love for silk sarees has remained undeterred. And, the legacy seems to continue.

It was sea of women all over the city here on Tuesday. Understandably so. Thousands of them swarmed the Karnataka Silk Industries Corporation (KSIC) Mysore Silk saree showroom on Mysuru Zoo Road to get their favourite sarees for just Rs 4,500 apiece.

Following the special discount sale of Mysore Silk sarees as part of Gowri- Ganesha festival as announced by the state government at the outlet in Indiranagar in the city, thousands of women lined up for kilometres to grab the prized sarees at throwaway prices. Under normal circumstances, the sarees would have cost nothing less than Rs 9000-10,000.

Sericulture and Tourism Minister Sa Ra Mahesh who had promised the sale of Mysore Silk sarees for just Rs 4,500 during Varamahalakshmi festival had to defer the decision, citing code of conduct during the urban local body elections. There was an assurance to put the ever-demanding discount sale during the Gowri-Ganesha festival.

Even as the news of discount sale spread like wildfire, women, old and young alike, from Mysuru and close-by cities started lining up at the showroom as early as 4 am in the morning. A few excited and anxious women were waiting in the long serpentine queue stretching up to 2 km by 11 am.

Confusion over sale

Confusion prevailed among the customers as the staff of the KSIC insisted that the buyers need to register their Aadhaar cards first and based on draw of lots, the sarees would be distributed. This move obviously did not go well with the customers who alleged that the state government and KSIC staffs were playing with them and urged the staff to sell the sarees on first-come-first-served basis.

A moment of tension prevailed in front of the KSIC outlet. Devaraja Mohalla Assistant Commissioner of Police (ACP) Gajendra Prasad, Nazarbad Inspector Shekhar and police personnel immediately intervened to avoid any untoward incidents. A few policemen were deployed to control the surging crowd, while Siddharthanagar Traffic Policemen swung into action to control traffic jams on the busy roads.

Aadhaar card made mandatory

Aadhaar card was made mandatory for those customers who had made their way to buy their favourite saree that too, at a discounted sale. Minister Mahesh had recently taken a decision to make Aadhaar card mandatory to keep the middlemen away so that the discounted sarees reach the right people.

Braving the hot sun, women were seen holding their Aadhaar cards, waiting for their turn to register themselves for the lucky draw.

Earlier, the sale of discounted sarees was decided to be held on the Independence Day but due to urban local body elections and flood situation in Kodagu, it was put off.

Kumaraswamy to inaugurate the sale

Chief Minister H D Kumaraswamy is expected to inaugurate the sale and distribute the sarees. However, there is no mention of it in his tour programme, but the KSIC officials and staff of the outlet were hoping that Kumaraswamy would inaugurate the sale around 3 pm on Tuesday. –(KK)

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