Workshop on ‘Introducing brands in Indian market’

JSS Centre for Management Studies (JSS CMS), Department of Management Studies, JSS Science and Technology University, Sri Jayachamarajendra College of Engineering (SJCE), Mysuru, are organizing a workshop on “Introducing Brands in Indian Market”at JSS Centre for Management Studies, SJCE, JSS Science and Technology University, Mysuru tomorrow.

The resource persons of the workshop are Rini Datta and K P Kumarvel. Rini Dutta is a graduate from IIM Calcutta from the 1997 batch. Currently, she is the founder and principal of Centric Brand Advisors, a marketing and brand consultant company which guides firms on new product launch, market entry and expansion strategies, brand positioning strategy and reviving brand growth.

K P Kumarvel, another resource person is Principal at Centric Brand Advisors. Kumar has over 25 years of sales experience. He started his career at Usha International, followed by Crompton Greaves and went on to head sales section in several companies including Arvind Brands, Reid and Taylor, Unibic Biscuits and, a leisure and travel company.

Interested academicians, students, research scholars and practitioners may contact JSS CMS for registrations. Phone Number: 0821-4257125 / 9916338523.

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